The Advantages Of Programmatic Ad Buying

Posted by Admin on July 26, 2016 under Business | Comments are off for this article

Mobile Ad Buying

Mobile Ad Buying

Media buying has become much smarter than it was a decade ago. The rapid evolution of the online environment very the past few years has generated new needs and ad consuming trends. Users of mobile devices have a totally different experience than desktop and laptop users. This makes the production of mobile ads really challenging. The solution is the programmatic ad buying offered by Liftoff, to name one of the best providers in this industry.

The technology used by Liftoff enables the generation of hundreds of personalized ads in real time. It can use the user data and the creative assets in a database to generate content for a previously defined ad template. The result is a dynamic ad. Users with different demographic profiles are going to see different versions of the ad. The customization can go down to the level of the individual user. This is why these ads are so well converting.

This programmatic ad buying can boost conversion rates, due to the fact that the ad creative and the core messages are automatically matched to the audience segment. In addition, as these ads are automatically generated, there’s no need for manual design which can imply hundreds or thousands of hours of work. The reduced design time is a huge advantage, as it can save you a lot of money. Why pay a designer to make thousands of variants of the same ad, when you can have a machine generate them almost instantly?

The other advantage of these ads is their built-in optimization. They are all machine-tested and optimized, so you won’t have to perform the good old A/B testing anymore. This can help you be even more effective in your online marketing campaigns. Moreover, these ads are already programmed to be responsive, so they are able to adapt to the device and OS they are displayed on. They work with almost all IAB standard formats such as banners, interstitials, carousel ads, playable ads, live preview ads and native ads.

These programmatic ads are the future of digital media buying, so the sooner you adopt them, the better. You can be among the first advertisers to benefit from such an effective system that can enable you to accelerate your growth in purchases, as well as the overall conversion rate of your campaigns. The performance of these dynamic ads is fantastic. They work very well right off the bat, as they feature built-in multivariate testing. This is the best way to entice website visitors to go through your sales funnel to the end, culminating with the action you want them to do after they finish reading your copy. When the ad copy matches the landing page and the demographic profile of the viewer, success is almost a certitude. Most people that click on these dynamic ads are going to make a purchase, once they land on your website. Should you be interested in more details about this innovative ad buying method, you are welcome to take a look at Liftoff’s official website.

The Facts About the EB 5 Investor Program

Posted by Admin on July 22, 2016 under Business | Comments are off for this article

EB 5 Investor Program

EB 5 Investor Program

The EB 5 Investor Program is one of the most recently created way of getting a green card and currently one of the most popular. It has become the premier way for potential immigrants to the United States to be able to accelerate their immigration process by making use of their capital. Essentially, the way the EB5 investor program works is that if a potential immigrant invests capital into an American business that is located in a high unemployment area, and if the investment is enough to create or retain at least ten American jobs. These jobs can not be filled by the investor or his immediate family.

In the past, the only way to invest via the EB5 program in order to accelerate a green card application was to fund the opening and operations of an entirely new business. This allowed some talented entrepreneurs to quickly build up businesses large enough for green card acceleration, but many investors are averse to the kind of risk that opening an entirely new business represents. In light of this, there are now two other possibilities for EB5 investment that generally have lower risk associated with them.

One if these is to invest in a business that already exists but is classified as a “Troubled Business” under federal regulations due to insolvency or lack of cash flow or capital. This allows investors to work with a company that will be staffed by people generally more familiar with local markets in the area where the business is located. Investing in existing businesses is generally recognized as being a lower risk than investing in businesses that have not yet opened. The other possibility for theĀ EB 5 investor program is a third party investment vehicle called a Regional Center. These Regional Centers can be either privately or publicly managed, but in either case the investment corporation is responsible for creating the jobs that will qualify under the EB5 program.

The Regional Center investment option has proven particularly appealing for many investors. Most Regional Centers are very well managed funds, and they can invest in a large number of businesses so that the failure of one or even several of the businesses in which they are invested will not damage the stability and health of the fund. However, these funds are generally more expensive to invest in than a business to create the same number of jobs, as they may charge administrative fees. Nonetheless, the greatly reduced degree of risk has made this option one of the most popular.

A foreign national investor can submit a petition to be accepted into the EB5 program if he can demonstrate that he possesses the capital with which to make these investments with sufficient confidence. If the petition is accepted, the foreign national is granted residence in the United States for two years, so that he or she can set up their investments and become familiar with the American investing environment. If the creation of 10 jobs is demonstrated by the end of that period, permanent residence will be granted.